Amun, a Switzerland-based digital asset investment firm, says its institutional clients have an appetite for more than just Bitcoin.

Laurent Kssis, managing director of ETFs at Amun, tells Coindesk that big time clients are showing interest in its exchange-traded product (ETP) connected to Binance Coin (BNB), the native utility token of leading cryptocurrency exchange Binance. 

The company is conducting several events to promote the BNB ETP product in London, Zurich, Milan and Scandinavia, and is holding discussions with more than 30 European institutional investors including hedge funds, family offices and various asset managers.

Says Kssis,

“[These are mainly] qualified investors who may have a mandate to allow exposure to crypto as part of a much broader portfolio of assets.”

Amun’s investment thesis says that Binance Coin was “in a prime position to be one of the best performing large cap crypto assets of the next twelve months.” Binance regularly burns portions of BNB’s circulating supply, which makes it an attractive investment for investors, argues Amun researcher Lanre Jonathan Ige.

Swiss stock exchange SIX currently lists the ETP, which was developed in collaboration with Binance and introduced in October of 2019. 

Amun introduced its first cryptocurrency-based ETP in October of last year, tracking the five largest digital assets by market capitalization. 

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